Mercedes-Benz needed a quick and simple method to capture customer enquiries at the 2011 Goodwood Festival of Speed using Apple iPads.

At very short notice I produced a cross-platform mobile web application. The app is launched from a home screen icon and runs full-screen just like a native app. It has full data validation and a basic reporting suite to track key metrics during an event.

Because the app is web-based, updates and enhancements are instantly reflected on all devices, across all events and locations, without the need to re-install the app on the device or re-sync with iTunes. I was able to work with the Mercedes-Benz events team and tweak the app while it was being used.

The app is cross-platform, this means the app will work on pretty much any computer, mobile or tablet device with a modern browser.

By way of thanks, my friends at Mercedes-Benz very kindly arranged for me to drive the Mercedes SLS AMG up the hill at Goodwood. Here’s the video.